Peak productivity . . . not busy!

For most business people, as quickly as each new calendar year kicks into full steam so too does the annual ‘busy’ mindset. Email responses take four times longer (or not at all), calls aren’t returned, meetings are moved continually, strategic planning is put to the back burner and most meetings start with a standard sigh followed by thinking ‘I’m just so busy’.

However, it’s rare that ‘busy’ translates to profitable or productive. It’s just a mindset.

There are so many downsides of coming across as ‘just too busy’ including:

  1. Peers or prospective clients perceiving you’re at capacity and hesitating to refer or engage you
  2. Focusing on the urgent and unimportant issues 95% of the time and missing strategic opportunities means taking your business in the wrong direction or having ‘ground hog years’
  3. Neglecting the bigger picture, focusing on activities that aren’t important to the achievement of your life and business goals
  4. Self-sabotaging behaviour where you delay chasing prospective clients, sending out your contact program or replying promptly to key clients

If you genuinely are busy, ask yourself whether you are focusing on activities that make a real difference and are not simply placating the ‘squeaky wheel’?  Instead, what can you do to turn a ‘busy’ mindset into a ‘productive’ one?

Here are six easy to implement productivity-improving strategies:

  1. When reading emails either ‘do or delegate’, don’t sit on them to come back to later
  2. Initiate a 10-minute meeting at ten o’clock every day, an ‘ask and tell’ session that ensures anything that’s blocking progress is removed
  3. Implement technology time savers such as workflow, job management and email-to-action integration to be more effective with your time management
  4. Define clear roles and expectations for both your employees and suppliers
  5. At the end of the day, think about what you could have delegated to others and do so the next day
  6. Compartmentalise your day and concentrate on achieving just three things without the distraction of multi-tasking

When you move out of a ‘busy’ mindset and into a ‘productive’ one you will be surprised how much more of the important things you can achieve.

Sean Martyn


PS – I coach business leaders every day to focus on productivity, if you need help connect with me today

Phone (02) 6658 0775