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5 ways to turn precision into profits

Whoever has the most exact data – and knows how to use it – wins in today’s business world. Below are 5 new marketing trends

  1. Use dynamic pricing – Amazon and Uber price real time based on demand – shouldn’t you?
  2. Try “MASK” marketing – much more powerful than mass marketing
  3. Map it – better to see your marketing data visually
  4. Craft precise pitches – Tom Sant is the guru here
  5. Hottest new skill – have these people on your team or get crushed (read the column to find out!)

Click here to read the article by Vern Harnish